4 powerful Weeks

A simple, tactical, powerful personal brand is a MUST. 

Let’s position you as an unforgettable subject matter expert.

“Your personal brand is what sets you apart from everyone else and is the foundation for all your future opportunities.”

— Sallie Krawcheck
Founder , ellevest

On the other side of thought leadership,

leveraging a strong personal brand, is the life you want to create.

The problem IS NOT your lack of desire to put yourself out there. 

One of these tough barriers is keeping you from engaging:

Fear of what others will think of you.

You're unsure you have anything original to offer.

Following someone’s formula, hacks didn’t work.

You just need a simple framework to follow.

You don’t quite know where you’re headed - so starting is difficult.

You can’t fathom trying to add on one more thing.

your guides

Julie Morris

Julie Morris is a LinkedIn Top Community Voice for Personal Branding. She' works as a thought leadership trainer, and partners with women thought leaders who are the face of their corporate or personal brand - leaders who now become thought leaders, to build influence, audience, and serve at scale. With 20 years of communications and thought leadership experience partnering with leaders from AWS, Salesforce, World Economic Forum, Aspen Institute, founders, authors, and leaders across philanthropy, cybersecurity, and other fields, Julie speaks and trains in personal PR across the country, and hosts high-profile conversations on her podcast, 'How To: Thought Leadership'.

Melissa Cohen

Melissa Cohen is a LinkedIn Top Voice (Blue Badge). After an extensive career in the fashion industry, working for iconic American brands such as Ralph Lauren, Tommy Hilfiger, and Nautica, she has found her calling helping others to love LinkedIn as much as she does. She enjoys working with clients on personal branding, LinkedIn presence, and thought leadership. Passionate about girls and womens empowerment, she was a founding member of Chief (New York City chapter) and a is board member of Her Move Next. Her thought leadership has been featured by LinkedIn News and and LinkedIn News’ The Insider.

the live course

WEEK 1

  • Define your thought leadership

  • Get clear on your pillars & platform, audience, objectives, strategy

WEEK 2

  • Define your personal brand 

  • Leverage your personal brand through your thought leadership

WEEKS 3-4

  • Create and refine a strong, authentic profile

  • Confidently engage & create content

month by month:

MONTH 1

  • 4 Masterclasses (Wednesdays, 7PM ET July 10, 17, 24, 31)

  • 4 Office Hours (Fridays, 3PM ET on July 12, 19, 26, Aug 2)

  • Access to DIY Influence community and live guidance, support to become a known thought leader and monetize your expertise

  • LinkedIn Post Reviews

MONTH 2

  • One-on-one Quarterly Coaching Session with Julie or Melissa (20-mins)

  • Access to DIY Influence community and live guidance, support to become a known thought leader and monetize your expertise

  • LinkedIn Post Reviews

MONTH 3

  • Linkedin 2.0 (90-min live session)

  • Access to DIY Influence community and live guidance, support to become a known thought leader and monetize your expertise

  • LinkedIn Post Reviews

Guidance. Accountability. Community.

  • We hope you’ll carve out time to attend - whether you're in makeup or sweats! Come as you are. But show up for Bootcamp sessions! Friday Office Hours sessions are optional but very useful!

  • Often, we don't have the choice to wait for energy to manifest.

    There could be a time that feels easier - after this sports season, after that new boss is onboarded, after your new role is fleshed out, or after your parent is healthy.

    There may be times when burdens ease, and time presents itself. Leaders simply grow busier, and life more complex as time goes by.

    There may not be an ideal time - so let’s start now!

  • My favorite testimony from a client has been that her purpose has felt revived through her thought leadership. She remembered why she started this work. This will revive the joy of your work, and expand your horizons and opportunities. You will be fueled by the knowledge that you're helping, mentoring the generation coming behind you, and securing your future by growing your influence and network.

  • This is not uncommon, sadly. People promise the world. What I promise is this - YOU weren't at the heart of past failed efforts.

    Promises that will let you down in thought leadership and personal brand include 'Formulas' for LinkedIn success and hacking algorithms. Fast results. Crafting a 'perfect' profile that wasn't really you. Strategies devoid of purpose or that don't engage your personal objectives.

    This time, you're in great company, with two leaders who are here primarily to give back what a strong personal brand has done for us - and we’re still enjoying living it out daily! We will share, when, why to show up powerfully!

    And we’re here with you for the long haul. This isn’t a once and done - it’s an ongoing revelation. And your enrollment covers future bootcamp classes! You can’t lose.

Included in personal brand bootcamp

4 Weekly Live Bootcamp Sessions

4 Weekly Office Hours

Direct feedback and hands-on guidance (we've got your back!)

Recordings stored for your reference

Digital Workbook - document your personal brand

Need a refresher? Join future Personal Brand Bootcamp in the future - zero charge!


Valued at $2,200

$550.00

Save $100 with Code Q2

Month 1: $550 flat fee. Month 2 and onward: $79 monthly membership in DIY Influence. Cancel at any time. No refunds are provided. All coursework is recorded and available to you while your membership is active.