4 Powerful Weeks
April Bootcamp:
Architect Your Personal Go-To-Market Strategy
Who can join: DIY Members with a Navigator membership at $79 per month. Not a Navigator yet? Read on to learn what’s included, and please DM Julie and Melissa to upgrade.
You try to do ALL THE VISIBILITY THINGS
Marketing
Sales
Relationship Building
Speaking
Writing
…. when do you get work done?
…. what is all of this leading to?
Architect Your Personal GTM strategy and WORK the PLAN.
No more guessing.
No more million activities and little to show for it.
Whether you're in a corporate role, launching a consultancy, writing a book, or stepping onto a stage:
You are the CEO of Your Name, Inc. (like Julie, Inc. and Melissa, Inc.)
Whether you work for one client (in corporate!) or half-dozen clients in a consultancy, that could change in an instant.
So - what’s the plan?
What’s the right mix of marketing and relationship-building or sales activities that a sole person can and should do?
How do you not max out on time, energy on this stuff?
You can’t do ALL THE THINGS.
You need a plan to run your marketing, relationship building, conversion, and to bring your subject matter expertise (the product) to market - and to go work the plan!
This bootcamp will give you a plan.
You’ve worked hard growing businesses, and driving outcomes. Now it’s time to apply that same strategic lens to yourself.
Architect Your Personal GTM Strategy is a high-impact bootcamp designed for professionals who want to expand their visibility, build their reputation, and attract opportunities - a visibility-driven approach to building a brand that works for you.
What We'll Cover:
Create a personal marketing strategy grounded in visibility and thought leadership.
Map your audience journey and build a plan to show up in the right places.
Learn how to use platforms like LinkedIn, podcasts, and panels to grow your presence.
Walk away with a clear, actionable strategy you can execute immediately.
When:
Join us for 4 Monday sessions April 14th, April 21st, April 28th, and May 5th - 7PM to 8:30PM EDT
Who can join:
DIY Members with a Navigator membership at $79 per month. Not a Navigator yet? Join us here.
Enrollment to the DIY Influence community and bootcamp closes April 14th and will not reopen until July 1, 2025.
Your Guides
Julie Morris
Julie Morris is a LinkedIn Top Community Voice for Personal Branding. She' works as a thought leadership trainer, and partners with women thought leaders who are the face of their corporate or personal brand - leaders who now become thought leaders, to build influence, audience, and serve at scale. With 20 years of communications and thought leadership experience partnering with leaders from AWS, Salesforce, World Economic Forum, Aspen Institute, founders, authors, and leaders across philanthropy, cybersecurity, and other fields, Julie speaks and trains in personal PR across the country, and hosts high-profile conversations on her podcast, 'How To: Thought Leadership'.
Melissa Cohen
Melissa Cohen is a LinkedIn Top Voice (Blue Badge). After an extensive career in the fashion industry, working for iconic American brands such as Ralph Lauren, Tommy Hilfiger, and Nautica, she has found her calling helping others to love LinkedIn as much as she does. She enjoys working with clients on personal branding, LinkedIn presence, and thought leadership. Passionate about girls and womens empowerment, she was a founding member of Chief (New York City chapter) and a is board member of Her Move Next. Her thought leadership has been featured by LinkedIn News and and LinkedIn News’ The Insider.